How to Measure AI Visibility

AI visibility measures how often, in what order and in what tone your brand is mentioned in AI answers. The core metrics: mention rate, share of voice versus rivals, average position and citation analysis.

Build a real prompt set

Measurement starts not with generic questions but with questions derived from your customer's real buying journey. Split them into four intent layers: discovery, comparison, problem and branded.

The more realistic this set, the more meaningful the result.

Collect the right metrics

Turn the result into insight

A raw score means little on its own. The real value is seeing which competitors AI surfaces and which sources it draws from, then turning that into an action plan.

Repeating the measurement periodically is the only reliable way to see whether your improvements are working.